those in a hurry__our website________________________________________________
- Along the three-month-trip doors will be opened
as metaphors for thresholds and borders, of the Inside and outside,
of secrets unveiled. These doors are entries into private spaces
and droll little worlds. Emphasis is placed on a daily portrait
of someone special in one way or other.
- Daily reports: A route will lead the team throughout German
regions, urbane and rural areas. Both a familiar and a yet unknown
country is presented for a good look in the crews travel
stories using photo and text, audio and video simultaneously.
- Life is Live: In our understanding the concept of personalized
publishing renders a well-witted examination of the journalistic
activity itself part of the job. Which demands to go beyond a
mere presentation of a finished product but to allow insight in
the process of the production too. The result can be a Live Soap
at its best to which users may contribute in various ways,
which they co-produce as hosts or guests.
- The crew will be living in mobile homes and will be working
in a converted city bus fully equipped with state of the art multi
media technology. They will produce proof of the thesis, that
both perspectives and make of journalistic work begin to change
in the age of an ever proliferating publication platform principally
accessible to everybody who is wired up.
||Working with new communication technologies, specifically so with
the project www.10000miles.de, the producers first had
to formulate both motive and raison d'être of the project
along and against vast numbers of media studies.
These propositions guided the work:
- Nothing is really new, but everything is open.
- Metropolis as well as village instead of just a global village.
- Communication above information
- Personalised publication
- Convergence of media becomes a future standard.
- A new understanding of the journalistic trade
Nothing is really new, but everything is open.
|| In the age of Postmodernity and particularisation
of individual interests it is at stake to analyse the existing from
vantage points yet uncommon and to recombine the findings within the
perspectives of new communication media. Resulting will be an openness,
which allows for new structures to unfold. Its quality depends on
the fluid combination of the medias own stipulations.
Metropolis as well as village instead of just a global village.
|| It is characteristic of metropolises
to produce ever new cultural currents from its social and cultural
variety and combinations of its inhabitants. Rural communities tend
to both exclude such dynamic processes in favour of social and emotional
stability as well as to assimilate the other. Therefore
we favour the programmatic proposition: Metropolis as well as
village instead of a global village.
|Communication above information
||Since everybody is able to publish from everywhere at anytime, transparency
ought to become standard a transparency which reveals personae
and context. The quality of information is largely determined by the
clarity of personal interests.
||In the course of every life the
very same questions reoccur over and over. That, which changes are
the answers. Octavio Paz, Mexican writer.
Central to the project are people who lay open their social and economical
The content published is attached to recognizable individuals, people,
who represent their attitude towards life, their style and their commissioner
too. People, the user can identify with, who are real, who can be
contacted personally. To answer old questions with anew communication
technology, to study the relevance of the broadcasted messages while
posing the key question: What, where and how is true life?
this is the challenge.
What works for fictional storytelling cant be wrong for reality.
Hence the profiling.
- Profiling of the editorial staff in order to tackle content and
topical fields dramaturgically enhanced.
- Profiling of the web-users in order to manage a navigation that
- Profiling of images and texts in order to organize hypertext and
|Convergence of media becomes
a future standard.
||There is a new media-wonder-word that
sells hard to grasp media novelties: Convergence. Convergence
denotes both the fusion of different media with regard to programme
and production techniques as well as the fusion of formerly separated
technologies and technical devices for the use of electronic Media.
The notion of convergence strives to catch what slips the phrases
Multimedia and Media Cross Over. Terms which are quickly wearing out.
|A new understanding of the journalistic
|| Two parties the journalists (whether
TV, radio or print) and specialists of the net speak different
languages, use different methods and pursue different objectives.
The future job description of the content manager will have to obliterate
these differences journalists and net specialists belong to
the same party.
Inasmuch as classical media could benefit from incorporating intelligent
web-technologies and workflows, the net-technologies too would profit
from the know-how of print, radio or TV maker. Here content management
chiefly stands for journalistic analysis, structuring and filing of
content in order to bring media and their technical tools in an convergent
way to bear.
Aided by a strategic planning system a specialist of one media becomes
a generalist overseeing multiple media an answer to many attempts
of fusion which so far mostly had to fail because the individuals
who tried to execute cross media concepts still proofed to be tied
to the media of their own kin. Both traditional and journalistic
convergence tools were truly inexistent up till now.
This projects producer focus their creative potential on their
stock of ideas and the experiences made while struggling to relate
issues throughout divers media. They dispense with the one-media journalist
and make authors also become creative organisers and producers.